Buzz Words: "Wow", "Exclusive", "Free" are all examples of this.
Puffs: Colourful boxes promoting features inside.
House Style: A magazine's distinctive design that distinguishes it from its competitors.
Strap Line: A slogan
Banner: Text which stands out on a coloured background generally at the bottom of the magazine.
Copy: The Main Story in the Magazine
Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.
Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.
Motto: Memorable phrase that is recognisable to a brand
Headline: Catchy Title for the main article
Sell Lines: Text on the front cover that helps to sell the magazine to the audience
Caption: Description of the main image
Masthead: Name of the magazine
Lead: The introductory paragraph of an article. Usually written in bold or capitals.
Drop Capitals: Really big letter that starts off an article
Puffs: Colourful boxes promoting features inside.
House Style: A magazine's distinctive design that distinguishes it from its competitors.
Strap Line: A slogan
Banner: Text which stands out on a coloured background generally at the bottom of the magazine.
Copy: The Main Story in the Magazine
Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.
Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.
Motto: Memorable phrase that is recognisable to a brand
Headline: Catchy Title for the main article
Sell Lines: Text on the front cover that helps to sell the magazine to the audience
Caption: Description of the main image
Masthead: Name of the magazine
Lead: The introductory paragraph of an article. Usually written in bold or capitals.
Drop Capitals: Really big letter that starts off an article
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